Lorna’s Pet Sitting
Case Study of a responsive website for Lorna’s Pet Sitting.
A scroll through the website
Problem
Users were not completing the task of booking Lorna’s Pet Sitting after visiting the website and the site did not have many visitors. The branding was also generic and the client was hoping to have a unique brand voice.
Solution
Work with the client to make a new branding. Redesign the site to be intuitive, accessible, and useful in giving information and leading to potential consults. Also, upgrade the SEO.
Outcome:
Analytics from March 9th, 2023
Lorna’s Pet Sitting is a very small business run in a small town, but the increase in traffic was impressive. After the redesign the site sessions increased by 107%, unique visitors increased by 46% and average session duration increased by 168%. There was less drop-off and more visitors were able to complete the task they intended.
Not only were users getting what they wanted, but my client was very pleased with the website also.
Tools
Figma
Miro
Photoshop
Canva
Duration
Jan - Feb 2023
Roles
UX Design
User Interface
UX Research
Graphic Design
My client, Lorna, asked me for a complete rebranding and website redesign for her business, Lorna’s Pet Sitting.
Based on her personality and business type I went for some fun bright colors and a playful font.
After many iterations, I was able to design a logo that Lorna was very pleased with. From here, I chose a color palette and mapped out a simple design kit.
It was important to me to balance the client’s needs and the users’ needs. Lorna really wanted bright colors and minimal usage of the color white. I made sure to include bright, fun colors to satisfy Lorna but made sure to check contrasts and provide alt-text to images.
This rebranding included designs for business cards, t-shirts, and a car magnet (seen here).
Fixing the Website Usability
My goal was first to find the problems and understand the client’s visions for the website to make sure I could provide a solution that would benefit both my client and the users.
I checked out the website and the current analytics of the site. I conducted different accessibility audits using different online checkers. This way I could be knowledgeable of the current issues with the WCAG and A11y guidelines.
From here I set up a research plan and organized usability testing to learn where the main pain points were happening for the users.
There was a lack of hierarchy and contrast throughout most of the site which made the accessibility and usability frustrating for users.
I made sure that each service could be listed with a brief, easy-to-understand description of what is included. By creating cards, users are able to get the information they need quickly.
Lorna’s rates are dependent on her client’s needs, so I was asked to direct people to contact her for rates. While it would be helpful for users to see rates on the site, it was important to Lorna that each potential customer was redirected to her to get the right pricing.
I made sure to include a large CTA button that would catch users’ attention to direct them to the Lorna’s Pet Sitting Facebook page, where my client prefers to conduct most of her messaging.
The main purpose of the site, according to the client and user’s needs, was to be able to quickly check services and be redirected to book a consult on Facebook. The rates page (seen to the left) was very unscannable and took users too long to find what they were looking for.
What I learned:
I was excited that for this project I got to work with a real-life client and see the actual impact. Through this project, I learned the importance of keeping communications open with the client during all of the changes. More than once, Lorna provided feedback about how she would like to website to be used. I was able to make multiple tweaks until everything was met with satisfaction.
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